5 Killer Strategies to Make Your Customer Be Content with Your Content

Quite often, content is the only tool that allows you to interact with your customers and influence their opinions. Therefore, it’s vitally important to create content that fascinates and captivates so that your customers will stay loyal to your brand.
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In Content We Trust: 7 Brands that Absolutely Nailed It

You don’t have to reinvent the wheel to be a genius. The best example of greatness can be your ability to give people what they need at the right time and place. The two brothers Ándre and Édouard Michelin could prove it a century ago. In 1900 they started a Michelin Guide, a rating guide for restaurants and hotels. It’s nowadays that Michelin is well-known tyre company but at that time it was struggling to find its place under the sun. That’s why the founders were looking for alternative ways how to stand out and, obviously, they didn’t lose. Michelin Guide brought new clients to the company and made it famous worldwide. Furthermore, in 1926 it grew up to the whole industry – fine dining. It was a time when the famous three-star system was established. The lesson we should learn from this case? Right, you have to give people relevant information which your clients can transform into useful knowledge.
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7 Cases When Working with a Digital Agency Is a Win Strategy for Business

It must be some kind of twisted preservation instinct – the general preference of entrepreneurs to spend an essential amount of money on their digital marketing strategy before starting cooperation with an agency. However, unless you only wish to sell a limited quantity of products somewhere in your neighborhood (and even in this case sometimes), sooner or later you will have to make use of digital marketing agency services – and there are at least seven cases when this path is inevitable.
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Customers Offline VS Online: Crucial Differences We Cannot Ignore

Transition from offline business to online business (or relatively online business) could both let you gain new customers or make you lose the ones you have obtained already. The general problem of many entrepreneurs is that they ignore the key differences between consumer behavior offline and online, treating the customers in the same manner – which is a silly mistake that leads to many unpleasant consequences.
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